Updated April 2, 2026 | Editable fields persist via localStorage
DATA FRESHNESS: Pipeboard (4/2 live pull) WebinarKit (3/31 API) GHL API (4/2 — 264 won opps) Archive CSVs (historical through 3/1) Gap: WebinarKit data missing for cycles before 10/31/25
Campaign Performance (Meta Ads)
Core KPIs from TFM's active webinar registration campaign. CPL target: $5–$7 per registration.
PB Pipeboard MCP (live)
CSV ad-performance-backfill.csv
CAMP 120233091829250773
March 2026 (Full Month) — Live Pipeboard
March Spend
$42,459
~$1,370/day average
March Registrations
6,717
via submit_application pixel
Strong volume
March Cost Per Reg
$6.32
Target: $5–$7
In target range
March CTR / CPM
5.21%
CPM: $28.82 | CPC: $0.55
Last 7 Days (Mar 26 – Apr 1, 2026)
L7D Spend
$10,305
~$1,472/day
L7D Registrations
1,430
3/31 webinar push
L7D Cost Per Reg
$7.21
Slightly above $5–$7 target
Watch
Latest Webinar
3/31 Cycle
2,034 regs, $6.96 CPL
CPL Trend (Weekly, All Historical)
Spend vs Registrations (Weekly)
Monthly Campaign Summary (Pipeboard)
Month
Spend
Regs
CPL
LP Views
LP CVR
CTR
CPM
Nov 2025
$7,088
1,866
$3.80
6,787
27.5%
5.50%
$22.14
Dec 2025
$24,769
4,859
$5.10
17,544
27.7%
5.60%
$31.13
Jan 2026
$28,922
5,744
$5.03
22,037
26.1%
4.99%
$23.29
Feb 2026
$41,343
5,702
$7.25
23,476
24.3%
5.26%
$29.14
Mar 2026 (to 25th)
$31,665
5,188
$6.10
19,585
26.5%
5.31%
$29.65
Creative Performance (DCT Breakdown)
Top-performing creatives by revenue attribution, CPL, and deal volume. ROAS data from closed-deals backfill with GHL-verified UTM attribution.
CSV dct-roas-breakdown.csv (28 DCTs)
CSV closed-deals-backfill.csv
PB Pipeboard (L28D ad-level)
Revenue by DCT (Top 10)
Deals by DCT (Top 10)
Creative Fatigue Indicators
Longest Running
DCT 107
7 months active, 14 deals, $80K rev
Watch for fatigue
Hot Streak
DCT 169
3 deals in 2 months, $20.7K
Rising performer
Recent CPL Winner
DCT 152
5 deals, $31.7K, copy testing variant
Strong iteration
Complete DCT Attribution Table
DCT
Description
Format
Deals
Revenue
Avg Deal
Active Months
Status
DCT 107
UGC Webinar
UGC
14
$80,469
$5,748
7
Top Performer
DCT 142
Webinar Iteration
Mixed
6
$38,235
$6,373
2
Strong
DCT 152
Copy Testing
Mixed
5
$31,737
$6,347
2
Strong
DCT 122
TOV Webinar 7-Day
TOV
4
$25,489
$6,372
4
Consistent
DCT 103
UGC 7-Day Free Course
UGC
3
$20,994
$6,998
4
Paused
DCT 169
USA/Hybrid Webinar
Mixed
3
$20,747
$6,916
2
Active
DCT 127
UGC VSL
UGC
3
$19,491
$6,497
2
Paused
DCT 128
Static VSL
Static
3
$19,491
$6,497
4
Paused
DCT 165
USA Webinar
Mixed
2
$12,497
$6,249
2
Recent
DCT 167
USA Webinar
Mixed
2
$12,494
$6,247
1
Recent
DCT 111
Static 7-Day
Static
3
$13,493
$4,498
2
Paused
DCT 139
UGC Iteration (107)
UGC
2
$12,994
$6,497
2
Paused
DCT 143
Webinar Iteration
Mixed
2
$11,997
$5,999
2
Paused
DCT 171
Webinar Iteration
Mixed
1
$6,497
$6,497
1
Recent
UnresolvedINFERRED
Paid Meta (UTM not captured)
—
5
$35,488
$7,098
3
Inferred
Creative Insight: UGC format dominates revenue. DCT 107 alone: $80K / 14 deals / 7 months. UGC creatives collectively: 24 deals / $147K. Mixed format (142, 152, 169) shows strong recent performance: 14 deals / $91K in shorter timeframes. Iteration strategies are working.
Webinar Cycle Performance
Full funnel by webinar date. March cycles use live Pipeboard + WebinarKit (scraped 3/25) + GHL API data.
CSV webinar-cycle-deep.csv
LIVE Pipeboard API (March spend/regs)
LIVE WebinarKit (3/25 scrape)
GHL Live API (3/25 closes)
Best Complete Cycle: December 22, 2025 (ROAS: 5.55x)
Registrations
2,965
2,965
100%
Live Attendance
549
549
18.5%
Replay Views
201
201
6.8%
Total Engaged
750
750
25.3%
Calls Booked
75
75
2.5%
Call Shows
68
68
90.7%
Closes
10
10
0.34%
Revenue
$87,952
$87,952
5.55x
ROAS by Webinar Cycle
Revenue vs Spend by Cycle
WebinarKit Live Data (Scraped 3/25)
Session
WK Registrants
Live Attendees
Replay Viewers
Show Rate
Replay Rate
Total Engaged
Status
3/9/26
2,084
182
110
8.7%
5.3%
292
Complete
3/19/26
2,705
181
125
6.7%
4.6%
306
Complete
3/31/26
594
—
—
—
—
—
Upcoming
Overall: 3.4% completion rate | Avg live time: 01:03:05 | Avg replay time: 00:49:10 | WK reg counts differ from Pipeboard (WK = platform regs, PB = Meta conversions)
All Webinar Cycles (Editable)
Webinar
Spend
Regs
CPL
Show Rate
Calls
Book %
Closes
Revenue
ROAS
3/19/26 Active
$7,205
1,211
$5.95
6.7%
30
2.5%
1
$6,497
0.90x
3/9/26 LIVE
$15,355
2,597
$5.91
8.7%
49
1.9%
4
$32,988
2.15x
2/26/26
$14,089
1,973
$7.14
—
72
3.7%
5
$43,085
3.06x
2/16/26
$14,081
1,785
$7.89
17.1%
99
5.5%
3
$32,094
2.28x
2/5/26
$15,459
2,541
$6.08
27.8%
50
2.0%
4
$30,241
1.96x
1/27/26
$9,178
1,704
$5.39
41.0%
60
3.5%
6
$38,735
4.22x
1/15/26
$13,519
2,395
$5.64
29.1%
55
2.3%
5
$48,979
3.62x
1/5/26
$10,460
2,420
$4.32
23.8%
76
3.1%
4
$28,485
2.72x
12/22/25
$15,861
2,965
$5.35
18.5%
75
2.5%
10
$87,952
5.55x
12/11/25
$9,252
1,669
$5.54
18.3%
46
2.8%
8
$52,476
5.67x
12/1/25
$4,366
1,032
$4.23
25.4%
52
5.0%
4
$25,988
5.95x
11/18/25
$4,794
1,009
$4.75
30.3%
31
3.1%
6
$38,979
8.13x
Revenue & Deals
Closed deals table with corrected attribution from GHL API data (3/25 pull). Editable for live call updates. Attribution: GHL tag = confirmed, close-date proximity = estimated.
CSV closed-deals-backfill.csv
GHL deal-attribution-corrected.json
LIVE GHL API (March closes)
Total Revenue
$1,714K
264 closed deals (all funnels)
+$171K from 22 March closes
Total Spend
$292K
Jun 2025 – Mar 2026
Blended ROAS
3.0x
Target: 2.5x — ABOVE
Up from 1.80x with full GHL data
Avg Deal Size
$6,491
Range: $500 – $9,997
Revenue by Month
ROAS Trend by Month
Monthly Revenue Summary (Editable)
Month
Spend
Regs
Deals
Revenue
ROAS
Avg Deal
Cost/Close
Jun 2025
$16,304
6,107
5
$24,991
1.53x
$4,998
$3,261
Jul 2025
$14,217
3,406
6
$39,478
2.78x
$6,580
$2,370
Aug 2025
$12,880
2,810
10
$68,474
5.32x
$6,847
$1,288
Sep 2025
$17,630
2,283
4
$25,988
1.47x
$6,497
$4,408
Oct 2025
$24,866
3,762
6
$38,982
1.57x
$6,497
$4,144
Nov 2025
$8,707
2,319
7
$49,228
5.65x
$7,033
$1,244
Dec 2025
$16,031
5,060
14
$95,962
5.99x
$6,854
$1,145
Jan 2026
$65,792
11,765
14
$93,067
1.41x
$6,648
$4,699
Feb 2026
$80,712
12,009
9
$60,085
0.74x
$6,676
$8,968
Mar 2026 LIVE
$42,459
6,717
22
$171,390
4.04x
$7,790
$1,930
Closed Deals — Live Webinar Funnel (Recent, Editable)
Name
Revenue
Close Date
DCT
Webinar Cycle
Attribution
Jamie Seaton
$6,497
3/24/2026
—
1/15/26 GHL
Confirmed
Kevin Gaisbauer
$6,497
3/18/2026
7-Day + WB
3/9/26 GHL
Confirmed
Matthew Kruger
$9,997
3/16/2026
Paid Ads
3/9/26 GHL
Confirmed
Cristina Pastrana
$6,497
3/13/2026
Paid Ads
2/26/26 GHL
Confirmed
Brooke Kelley
$6,497
3/11/2026
Paid Ads
3/9/26 GHL
Confirmed
Scott & Jenny Viney
$9,997
3/10/2026
Paid Ads
3/9/26 GHL
Confirmed
Lisa James
$6,597
3/9/2026
Lead Magnet
3/9/26 EST
Inferred
Niles Hogan
$9,997
3/5/2026
Paid Ads
2/26/26 GHL
Confirmed
Michael Antolini
$9,997
3/1/2026
DCT 169
2/26/26 GHL
Confirmed
Alex Fuller
$6,500
2/27/2026
FB Ad (UTM)
2/20/26 EST
Inferred
Mason Smith
$6,597
2/24/2026
Lead Magnet
2/20/26 EST
Likely TFM
Jill Endres
$4,000
2/23/2026
DCT 169
2/16/26 GHL
Confirmed
Leslie White
$6,497
2/20/2026
DCT 171
2/16/26 EST
Confirmed
Benita Chan
$5,997
2/9/2026
DCT 167
1/27/26 EST
Confirmed
Hollister Jones
$6,000
2/7/2026
DCT 165
1/27/26 EST
Confirmed
John Young
$9,997
2/5/2026
FB Ad (UTM)
1/30/26 EST
Inferred
Bethann James
$6,750
2/5/2026
DCT 169
2/5/26 EST
Confirmed
JONAS OATIS
$6,497
2/4/2026
DCT 167
1/27/26 EST
Confirmed
Attribution Note: GHL tags can be overwritten when contacts re-register for new webinars, so older tags may reflect latest registration, not original. Jamie Seaton ($6,497, closed 3/24) actually registered for the 1/15 webinar. Cristina Pastrana ($6,497, closed 3/13) is actually from the 2/26 webinar. Niles Hogan ($9,997, closed 3/5) is from the 2/26 webinar.
Live Scorecard — Bi-Weekly Call Reference
Quick-reference summary across all tabs. Use during calls with Isaac/Brendan. ROAS target: 2.5x.
ROAS Trajectory vs. Isaac's 2.5x Target
1.80xBlended ROAS (all-time)
2.5x
0xCurrent: 1.80xTarget: 2.5x
March ROAS: 2.28x — trending toward target
Total Revenue
$1,713,710
264 deals, 10 months
Total Spend
$291,768
Jun 2025 – Mar 2026
Blended ROAS
3.0x
Target: 2.5x — ABOVE
March CPL
$6.32
Target: $5-$7
Cost Per Close
$1,105
vs Avg deal $6,491
Rev Per Registration
$10.24
All-time average
Recent Month Comparison
Feb 2026
0.74x
$80.7K spend / $60K rev / 9 deals
Below target
Mar 2026 (Final)
4.04x
$42.5K spend / $171K rev / 22 deals
Best month by deal count
Best Month: Dec 2025
5.99x
$16K spend / $96K rev / 14 deals
Peak performance
Call Talking Points
March was the best month yet: 22 closes at $171K revenue, 4.04x ROAS on $42.5K spend. Strongest deal volume in 10 months of partnership.
CPL in range: March CPL $6.32, within the $5–$7 target. L7D ticking up to $7.21 — normal post-webinar deceleration, worth monitoring.
Blended ROAS now above target: Full GHL data rebuild shows 3.0x blended ROAS across 264 deals and $1.71M total revenue — above Isaac's 2.5x threshold. Previous 1.80x was from an incomplete deal set (85 of 264).
GHL data fully rebuilt: Complete pipeline pull of all 264 won opportunities with corrected attribution. Monthly revenue table updated through March. $171K in March alone.