Creative Fatigue Detected: CPL rose from £1.73 (Mar 25 peak) to £3.36 (Mar 31) — a 94% increase over 6 days. CTR dropped 36.1% WoW. April creatives launching Monday.
Campaign 2 in Learning Phase: Launched Apr 1. CPL at £6.94 — elevated vs Campaign 1's £2.67. Allow 5-7 days.
UTM Attribution Gap: Campaign 2 UTMs not appearing in Beehiiv. Cannot split subscribers between campaigns in ESP. Manual fix required.
SparkLoop Revenue Confirmed: $12 confirmed earnings with $138 in scheduled payouts across April.
Total Subscribers
5,348
5,093 active
TFM Ad-Sourced
1,032
19% of list
TFM Open Rate
27.2%
vs 36.1% non-TFM (newer subs)
TFM Click Rate
2.7%
vs 0.7% non-TFM
TFM Openers
530
51% opened 1+ email
Non-TFM Openers
3180
74% opened 1+ email
1
Engagement Comparison
Open Rate — TFM vs Non-TFM
Click Rate — TFM vs Non-TFM
2
Subscriber Mix
Subscriber Source Mix
Who's Opening? (1+ Email)
2
Source Breakdown
Non-TFM Subscriber Sources
Click Rate Advantage: TFM subscribers click at 2.7% vs 0.7% for non-TFM — a 3.9x advantage. This signals higher intent from ad-sourced subscribers.
Tenure Context: TFM subs are newer (1032 subs, avg ~6 emails received) vs non-TFM (4316 subs, avg ~13 emails received). Compare same-tenure cohorts for fair open rate comparison.
Top Creative (CPL)
Yoyo Diet Notes
£2.58 CPL — 719 subs (67%)
SCALE — best CPL + volume
Active Creatives
5
3 female, 2 male (across 2 campaigns)
Campaign 2 reuses C1 creatives
Best CVR
Yoyo Diet Notes
44.6% LPV→Sub
Highest volume + conversion
Worst Performer
Overwhelm Male
1 sub, £25.11 wasted
KILL — video views, no conversions
1
Creative Engagement
Open Rate by Creative
1
Creative Performance
CPL by Creative (GBP) — All Time
2
Detail
TFM Creative Performance
Top Performer: dct_001_yoyo diet notes female drives 635/1032 TFM subs (62%) with 30.0% open rate.
TFM Survey Completion
496
48% of TFM subs
Non-TFM Survey Completion
3,975
92% of non-TFM subs
Top Goal (TFM)
Lose body fat
328 subs (66%)
Ready to Invest (TFM)
252
51% of surveyed
1
Survey Responses
Primary Fitness Goal — TFM vs Non-TFM
2
Buyer Readiness
Investment Readiness — TFM vs Non-TFM
Survey Signal: 48% of TFM ad-sourced subscribers completed the full 6-question survey vs 92% of non-TFM. Survey completion is still building as TFM subs are newer.
Revenue Attribution Gap: The $15 FLA (Front-End Low-price Accelerator) purchase data is not available via Beehiiv API — it lives in RNT's payment backend (likely Stripe). To add FLA revenue attribution by source, Kavit would need to share purchase data or grant Stripe API access.
Latest Newsletter
Why training harder is keeping...
15.68% OR, 5,084 recipients
Avg Newsletter OR
36.8%
Across last 14 newsletters
TFM Cohort OR
27.2%
vs 36.1% non-TFM
Avg Unsubs/Send
10.3
Per newsletter
1
Newsletter Performance
Open Rate by Newsletter — TFM vs All Other
2
Newsletter Detail
Recent Newsletters — TFM vs All Other
How TFM vs Other OR Is Computed: TFM and All Other open rates are computed from subscriber-level aggregate engagement (total emails sent vs total unique opens), segmented by UTM attribution. These are cohort-level rates for subscribers who existed at each send date — not per-newsletter exact opens, which Beehiiv API does not expose.